The story of CRIATERRA began in India, when I had my very first cup of real Indian chai. Like any local, after drinking my chai, I tossed the magical sun-dried clay cup to the ground, allowing it to become earth instantly once again.
This experience sparked my designer’s curiosity: how could products, like people, come from Dust, and to Dust return?
This moment started a research towards CRIATERRA’s
technology that leans on a great tradition of producing native products and buildings with earth.
Our R&D process applied contemporary science and technology to native knowledge aiming to transform this rich heritage to a leading industrial sustainable technology. Through this process I discovered that this knowledge also existed in my very own family, and that my grandmother built earth ovens in Iraq in a very similar technology that inspired CRIATERRA’s research.
FOUNDER & CEO
MA. Industrial Design
CFO & BOARD DIRECTOR
Business Development & Strategic Planning
European Sales Expert
R&D & PROCESS ENGINEER
BSc Geological & Earth sciences
PhD. Building Materials
CHIEF MATERIAL SCIENTIST
PhD. Material Engineering
B.A Business Management & Accounting
DESIGN & R&D
Industrial Designer, B.Design
PRODUCTION PLANNING AND CONTROL
PRODUCTION & R&D ASSISTANCE
Interior Designer, B. Design